"Hello, sir. Where would you like to be seated?"
"I’m sorry, but we don’t have any outside seats, sir…"
"Oh, you leave that to me."
This work won CANNES YOUNG LIONS Competition in Ukraine .
Create a print ad for Ukraine organization ‘Stop Censorship’
http://bit.ly/1sRQaPm The longer you’re at this, the more you assume that everyone knows what you know – they don’t. Keep that in mind when you’re building your product. DANKENNEDY #marketing #branding #product #copywriting #internetmarketing http://bit.ly/1sRQaPm (at http://bit.ly/1sRQaPm)
Kara, as a writer, what do you most enjoy about your copywriting job? Did you began at entry level? Any advice for a writer who's not sure whether or not she should give that avenue a try?
Copywriting and creative writing have very little in common, unless you’re writing for the express purpose of snagging a book or movie deal. Creative writing allows you to share your heart. Copywriting helps the clients you work for sell a product or service. Madeleine L’Engle wrote somewhere that advertising copywriters are responsible for the misuse and cheapening of language. These harsh words should not be taken lightly. Still, a girl needs to eat.
I enjoy my job because it allows me to trade something I am very good at for a paycheck. On top of a paycheck, it also gives me skills that carry over to my creative writing (and other parts of my life): how to think broadly, how to come up with and defend many ideas, how to produce a lot of content without worrying whether or not it is perfect from the outset, how to interact with other human beings, how to be responsible and disciplined, how to sleep while appearing to type, etc.
I fell into this job; I was answering phones at the front desk when the creative director asked if I was interested in copywriting. I said yes and moved upstairs to the creative department. I didn’t have Peggy pipe-dreams; I didn’t go to school for this; I don’t know if I’ll do it forever. Still, I enjoy it enough to stay, and I have the energy at the end of the day to do what I truly care about.
Jobs are weird. I don’t think it’s true that everyone should strive to do what they love most for a living. Most people don’t have that luxury. Most people shouldn’t do what they love 40-50 hours a week. Most people do what they love better when they take a break from it for 8 hours and then come back to it later with a box of takeout. I want to obliterate the first person who ever said, “You should market those skills.”
Since writing is your thing, do whatever you need to do during the day to get better at/to have time and energy for your own very creative, very heart-baring work. If that’s copywriting, bless you. Go for it. You’ll probably hate it some days and love it the others. If it’s waiting tables, or teaching yoga, or taking care of babies, or doing hair, or driving a cab, or marrying some old rich guy, bless you. Find something that feeds you and puts a roof over your head, because starving artists? I’m tired of reading about ‘em.
Dedicated to the (copy)writers out there.
I have hated words and I have loved them and I hope I made them right.
Crafting the right headline requires heavy-duty skills. #headline #copywriter #copywriting #adagency #miniature
Orla Kiely London Fashion Week, Autumn/Winter 2013.
This both frustrates and enthralls me and it is brilliant.
": “…and they’re all really weird. And most of them are still really bitter about communism…”"
-Heard in passing at CU, courtesy of the Astronaut BF
Writing in the Afterlife by Billy Collins
the thing that made you // a mix of my favorite instrumentals
daydream // the gravel road // the thing that made you // optimist // arrival of the birds // going somewhere // l’origine nascosta // take shelter // particles of the universe (heartbeats) // the wardrobe // the pier // this is gallifrey: our childhood, our home // up is down // code name vivaldi // sunshine (adagio in d minor) // death is a disease // time // redeemer // dead island trailer theme // the path
// listen //
Photographer John William Keedy has had to deal with an anxiety disorder for some nine years now. Never feeling like he quite fit in, and at times so nervous around crowds that he would only go to the grocery store when he was certain it was empty, he’s intimately familiar with the type of neurotic behavior a condition like his can encourage.
His photo series It’s Hardly Noticeable is an exploration of these neurotic, obsessive and strange behaviors that manifest as part of anxiety-based mental disorders.
The series also takes a long hard look at normalcy, and what it means to be normal.
Glitter jars -
I was taught about glitter jars during my time as an inpatient. I learnt the magic of glitter during a self-soothe class as part of an emotional coping skills lesson.
There’s no science, no counting, no acceptance and no forceful methods involved in the alteration of your emotions during use of the glitter jar - just distraction.
Making a glitter jar is simple. You will need:
- 1 jar (with a lid of course!)
- 1/10 vegetable oil
- 9/10 water
- glitter - lots of!
- food colouring
- anything else shiny
Add the water and vegetable oil together. Add a few drops of food colouring, all of the glitter and anything else shiny. Put the lid on (tight!) and shake it.
When you want to cut / binge / scream / cry, shake the glitter jar and watch until the glitter is settled. It’ll calm you and hopefully the emotion will pass.
Reblogging for my followers. I made one of these and it is honestly so calming to just watch it.
This would be a great craft to use for calming kids down too.
update on 4.17.2014: Tom Woodward spent some time looking into these numbers …